Hi Everyone,
If you have got to know me, you will realise that sustainability is deeply embedded in our ethos. We want to try and be as circular as possible with each of our products.
Everyone has been made aware of the impact that fast fashion has had on our environment and this does not stop when it comes to the textile wastage from creating toys and other fabric based products. Every year across the world, 92 million tonnes of textile waste is produced. It’s estimated that by 2030 we’ll create 134 million tonnes of textile waste globally.
For context, if a bag of sugar is 1kg, every tonne is 1000kg. This is massive wastage.
At Wave and Wiggle we make sustainable choices to not add to this problem.
Our first action is to use as many fabric off cuts as possible. All fabric has an edge that is not usable however we keep any of these offcuts to be used in place of stuffing or as strands for our snuffle mats. This is evident in our Cooper the Caterpillar product. These offcuts are used to make his face lovely and plump.
Another way in which we influence sustainable choices by our customers is that we do not have many sales. Although this may impact our earnings as a business, we aim to reduce the need for over consumption. This over consumption is reduced further by creating quality and durable products that last. We tend to make products as they are ordered as although time is then needed to make them, it reduces the likelihood of stock pilling fabric that may not be used. It can then be reused in alternative future products and fuel new creative uses.
We utilise existing remnants from other businesses so that our snuffle bowls are unique, fun and creative.
We also try to use local businesses and products as much as feasibly possible to reduce on transport emissions.
We try to do bulk purchasing of our fabric to reduce on the number of deliveries and reduce the packaging as much as possible.
We are not perfect but we continue to make choices that not contribute to the total emissions contributed by our business.
We thank all of our customers for supporting us.
Many thanks,
Tara & Tonn